According to the available data, developers will be able to distribute such one-time codes online and offline, for example, by sending them by email or by distributing them at an event. Both new and existing subscribers of an application will be able to use the codes, and the amount of the discount received after their activation will be determined by the developers.

It is also known that users will be able to activate no more than one code for the application, and at the same time, no more than ten discount subscriptions are allowed for one account. Distributing discounts through promotional codes is expected to help app developers increase interest in their products and benefit Apple’s business in the long term.

According to reports, app developers will be able to start giving away promotional codes later this year, most likely after the launch of iOS 14. Users will be able to redeem the codes on devices running iOS 14 and later. Obviously, this approach will help application developers not only expand but also preserve the user base.