K-Pop boy group ATEEZ is riding a monumental wave of success. Fresh off their history-making Coachella performance, the eight-member group recently celebrated the opening of a dedicated exhibit at the prestigious Grammy Museum in Los Angeles. This immersive experience offers fans a glimpse into ATEEZ’s creative process and captivating stage presence.
From Trainees to Trendsetters: ATEEZ’s Rise to Stardom
ATEEZ debuted in 2018 under KQ Entertainment, becoming the first group to launch under the label. The rigorous trainee system in Korea prepared them for the demanding world of K-Pop, and their dedication has paid off in spades. Their latest album, “The World EP.Fin: All,” achieved global recognition, securing them their first Billboard 200 No. 1 spot in December 2023.
This isn’t ATEEZ’s first time collaborating with the Grammy Museum. In February 2022, they participated in the museum’s “Global Spin Live” series, engaging with fans and showcasing their musical talents. The recent ribbon-cutting ceremony for their exhibit marks a significant milestone, solidifying their place in the K-Pop landscape.
A World of Wonder: Exploring ATEEZ’s Grammy Museum Exhibit
The ATEEZ exhibit offers fans a unique opportunity to delve into the group’s visual storytelling. From the menacing black masks and wide-brimmed fedoras worn during their “Hala Hala” era to the striking scarlet-and-black gothic bandleader costumes from their latest single “Crazy: Form,” the displayed outfits are more than just clothing. They are integral parts of ATEEZ’s meticulously crafted universe, reflecting the themes and emotions within their music.
Hongjoong, the group’s leader and designated “captain,” emphasizes the importance of costumes in portraying ATEEZ’s unique characters. He also serves as a songwriter, composer, and producer, contributing significantly to both ATEEZ’s and fellow KQ group xikers’ musical direction.
The inclusion of hikers’ items within the exhibit holds special significance for ATEEZ. They’ve nurtured a sense of family within KQ Entertainment, and seeing the newest group alongside them is a testament to their collective journey. Yunho, another ATEEZ member, expresses his pride in KQ’s growth and their contribution to this success.
Coachella Conquest: ATEEZ Makes History on the Global Stage
Just a week before their Grammy Museum visit, ATEEZ etched their names in history by becoming the first K-Pop boy group to perform at Coachella, the world-renowned music and arts festival. Their preparation for this landmark event was extensive, with San revealing they incorporated fan favorites like “Arriba” and “Django” alongside other powerful tracks.
ATEEZ’s commitment to delivering an electrifying performance extended beyond the music. Band accompaniment added an extra layer of depth to their sound, while Hongjoong emphasized the importance of creating a fun and engaging experience for every audience member.
Their loyal fanbase, known as Atiny, played a crucial role in their Coachella triumph. Despite the festival’s international reach, Atiny’s dedicated support was evident with their signature “Lightiny” light sticks and enthusiastic chants.
The group expresses immense gratitude towards their fans, acknowledging the effort Atiny put into securing good spots at the festival. Seonghwa highlights the challenges of attending Coachella, and Hongjoong reveals they watched the live stream, witnessing their fans’ unwavering commitment.
Mingei, another ATEEZ member who contributes to songwriting and production, shared valuable takeaways from his Coachella experience. He cites Ice Spice’s performance as a highlight and mentions his interest in future collaborations, particularly with house DJs who performed at the festival.
