Citroen, the iconic French automaker, has marked its third anniversary in India with a series of exciting announcements. The company, which entered the Indian market in April 2021 with the launch of the C5 Aircross SUV, is celebrating its success with special offers, limited-edition models, and attractive price reductions for its popular C3 and C3 Aircross vehicles.
This article dives into the details of each celebratory initiative launched by Citroen in India for the month of April 2024.
Citroen C3 & eC3 Blu Edition: A Touch of Style for a Limited Time
Citroen has introduced limited-edition “Blu” versions of its C3 and eC3 hatchbacks. These special editions are based on the Feel and Shine trims and boast a unique aesthetic that’s sure to turn heads.
Striking Exteriors: The Blu editions stand out with a captivating Cosmo Blue exterior paint job that exudes elegance and sophistication. To further enhance the visual appeal, these limited-edition models come with stylish roof graphics, adding a touch of personality.
Enhanced Interiors: Stepping inside the Blu editions reveals a cabin designed for both comfort and style. Citroen has equipped these special models with an air purifier, ensuring a clean and fresh breathing environment. Additionally, illuminated cup holders and sill plates add a touch of luxury, while customized seat covers, neck rests, and seat belt cushions provide a personalized feel.
Special Anniversary Prices for C3 & C3 Aircross: Making Citroen More Affordable
Citroen is celebrating its third anniversary by offering significant price reductions on its popular C3 hatchback and C3 Aircross compact SUV. This move aims to make these vehicles even more accessible to a wider range of buyers in India.
C3 Hatchback Gets Even More Attractive: The entry-level variant of the C3 hatchback now starts at an attractive price of Rs 5.99 lakh (ex-showroom). This represents a significant price reduction of Rs 17,000 compared to the previous price tag.
C3 Aircross Now More Affordable: Citroen has slashed the price of the entry-level C3 Aircross compact SUV by a substantial Rs 1 lakh. This brings the starting price down to Rs 8.99 lakh (ex-showroom), making it a compelling option for buyers seeking a feature-rich and stylish SUV within a competitive budget.
Limited-Time Offer: It’s important to note that these special anniversary prices are only valid for the month of April 2024. So, if you’ve been considering a Citroen C3 or C3 Aircross, now is the perfect time to take advantage of these attractive offers.
Rewarding Loyalty: Special Benefits for Existing Citroen Customers
Citroen recognizes the importance of its existing customer base and is offering them special benefits during the anniversary celebrations.
Complimentary Car Washes: Throughout the month of April, existing Citroen owners in India can enjoy complimentary car washes at authorized Citroen dealerships. This is a great way to keep your Citroen looking its best and ensure optimal performance.
Referral Program with Attractive Rewards: Citroen has introduced a referral program to incentivize existing customers to spread the word about the brand. Under this program, existing Citroen owners can receive a referral bonus of Rs 10,000 for recommending Citroen vehicles to their friends and family who make a purchase.
Citroen’s Future Plans in India: Growth and Expansion
Citroen’s celebratory announcements also hint at the company’s ambitious future plans in the Indian market. Here’s a glimpse of what’s to come:
New Coupe-SUV on the Horizon: Citroen is gearing up to launch a new coupe-SUV in India. This exciting addition to the lineup was previously previewed as the Citroen Basalt Vision concept. The arrival of this stylish and sporty SUV is sure to generate significant buzz and further strengthen Citroen’s position in the Indian market.
Expanding Network and Reaching More Customers: Citroen is committed to expanding its footprint across India. The company aims to increase its dealership network by a staggering 400%. Currently, Citroen has 58 outlets in India. With the planned expansion, the network will grow to encompass 200 touchpoints, covering over 140 markets. This significant increase in dealerships will make Citroen vehicles more accessible to customers across the country and provide a more convenient ownership experience.
FAQs
Q: What are the features of Citroen’s Blu Editions?
A: The Blu editions of the C3 and eC3 hatchbacks boast a Cosmo Blue exterior shade, additional interior features like an air purifier, illuminated cup holders, customized seat covers, neck rests, and seat belt cushions.
Q: How long are the special anniversary prices valid?
A: The special prices for the C3 and C3 Aircross are valid only for April as part of Citroen’s third-anniversary celebrations.
Q: What benefits are offered to existing Citroen customers?
A: Existing Citroen owners can enjoy complimentary car wash services throughout April and participate in a referral program, earning a Rs 10,000 bonus for each successful referral.
