The head of the company shared the first details about Xiaomi electric vehicles
Today, the head of Xiaomi Lei Jun revealed some details about the cars of the brand. It is clear that the project has just started and the whole team is far from being formed, but Xiaomi already has some plans. Moreover, these plans are based on the desires of the users themselves.
Details on the first Xiaomi electric vehicles. Sedan or SUV, price from 15 to 45 thousand dollars and a powerful air conditioner with humidification function
Lei Jun today released the data of several polls conducted on the web in the past. One, for example, concerned the body. As it turned out, the version of the classic car (sedan or liftback) is in the lead here – 45% of respondents spoke for it. In the second place, with a slight lag, is an SUV (40%). Of course, Xiaomi will still have an internal debate on this subject, but there is no doubt that these body types will be considered in the first place. Moreover, given the success of the Tesla Model Y in China, the chances of a crossover becoming the company’s first electric car are greater.
The second survey is about cost. And then two-thirds of the respondents for a price ranging from 100,000 to 150,000 yuan. That is, from 15,000 to 22,500 dollars. Probably, it is on such a price niche that you can focus. The maximum threshold is 300,000 yuan. That is, the Xiaomi electric car will certainly not be more expensive than $ 45,000. And although the company talks about the middle and top market segments, by today’s standards, such electric vehicles can be called affordable.
The third survey concerns the brand: Xiaomi asked users under which brand to bring their cars to the market. Here 12,000 people spoke in favor of the current brand, while the number of supporters of a perfect new brand is almost two times less – 6,897 people. What the final decision of the company will be, whether it wants to produce its cars under some new brand name is not clear, but one of the designers has already fantasized about this, and it turned out to be interesting.
Finally, Lei Jun said that the home appliances division will be actively used in the auto company. For example, electric vehicles will receive powerful air conditioners with air humidification functions.
