Emirates, a global leader in passenger and cargo transportation, has inked strategic tourism agreements with three key destinations: Seychelles, Sri Lanka, and Hong Kong. This move highlights Emirates’ commitment to boosting tourism inflows across its extensive network.
Renewed Partnership with Seychelles: Paradise Awaits
The agreement with Tourism Seychelles strengthens a long-standing collaboration that began in 2013.
- Focus on Leisure Tourism: Emirates will actively support travel agents and tour operators in promoting Seychelles as a premier leisure destination.
- Enticing Packages and Incentives: This collaboration will lead to the development of special travel packages, attractive incentives, and targeted marketing campaigns.
- Showcasing Seychelles’ Allure: Familiarization trips will be organized to allow travel industry representatives to experience the destination’s unique offerings firsthand.
Commenting on the renewed partnership, Ahmed Khoory, Emirates’ SVP Commercial – West Asia & Indian Ocean, emphasized Seychelles’ significance within their network and their unwavering support for the island nation’s tourism industry.
A 38-Year Legacy: Emirates Strengthens Ties with Sri Lanka
Emirates’ commitment to Sri Lanka’s tourism sector remains steadfast, as evidenced by their 38-year presence in the country. The new MoU reinforces this dedication.
- Tailored Packages for Diverse Audiences: Emirates will develop special travel packages catering to a wider range of travelers, ensuring Sri Lanka’s appeal to a broader market.
- Promoting Sri Lanka as a Key Leisure Destination: Familiarization trips from key feeder markets will be organized to showcase Sri Lanka’s diverse offerings.
- Collaboration with Travel Professionals: Emirates will work closely with travel agents and tour operators to effectively promote Sri Lanka’s tourism potential to its global network.
Ahmed Khoory expressed Emirates’ pride in their long-standing relationship with Sri Lanka and their continued commitment to supporting the country’s tourism and trade sectors.
Emirates and Hong Kong: A Partnership to Reinvigorate Tourism
Emirates and the Hong Kong Tourism Board (HKTB) have joined forces to revitalize inbound tourism to Hong Kong, focusing on key markets in the Middle East and Europe.
- Boosting Tourist Arrivals: This strategic partnership aims to significantly increase tourist arrivals from these target markets.
- Joint Initiatives for Growth: Emirates and HKTB will collaborate on various initiatives to drive trade and tourism growth in Hong Kong.
Orhan Abbas, Emirates Senior Vice President of Commercial Operations Far East, highlighted the enduring popularity of Hong Kong among their global clientele and their excitement about showcasing the city’s vibrant culture, world-renowned cuisine, and dynamic attractions to travelers from the Middle East and GCC regions.
