In an exciting move for travel and entertainment enthusiasts, Emirates Skywards, the renowned loyalty program of Emirates Airlines, has partnered with Coca-Cola Arena—Dubai’s premier indoor venue—to unlock a new realm of exclusive experiences for its members. This strategic alliance enhances the value of loyalty points by offering unforgettable access to live concerts, sporting events, comedy shows, and more through Skywards Exclusives.
What Is Emirates Skywards and Skywards Exclusives?
Emirates Skywards at a Glance
Emirates Skywards is the award-winning frequent flyer program for Emirates and flydubai, boasting over 35 million members globally. With a strong focus on delivering tangible value, the program enables members to earn and spend Miles on flights, upgrades, hotels, car rentals, and now—unforgettable entertainment.
The Rise of Skywards Exclusives
Skywards Exclusives is a dedicated arm of the Emirates Skywards program that allows members to redeem or bid Miles for exclusive access to elite events. This includes VIP tickets to sports tournaments, fashion shows, concerts, and even behind-the-scenes access to some of the world’s most prestigious entertainment venues.
New Collaboration with Coca-Cola Arena: What Members Get
Hospitality Tickets to World-Class Events
With this landmark partnership, Skywards members can now redeem Miles for premium hospitality tickets at Coca-Cola Arena. Starting at just 5,000 Miles, the offer includes:
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VIP seating with panoramic views
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Access to exclusive lounges
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Premium food and beverage offerings
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Opportunities to attend events with international and regional stars
Variety of Events Available
From international pop sensations like DJ Kygo to thrilling basketball games during the ABA League playoffs and the nostalgic magic of Circus 1903, the arena’s calendar is packed with electrifying options. Skywards members can now be part of:
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Arabic and Bollywood concerts
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Stand-up comedy shows (e.g., Tom Segura)
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Family-friendly entertainment
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Live sporting events
Why This Partnership Matters
Enhancing Travel and Lifestyle Loyalty
This collaboration exemplifies how loyalty programs are evolving beyond travel, offering value that touches multiple aspects of members’ lives—from entertainment to lifestyle rewards.
Supporting Dubai’s Vision as a Global Entertainment Hub
By making high-profile events more accessible through Emirates Skywards, this partnership supports Dubai’s ambition to be a global destination for entertainment and tourism.
Other Skywards Exclusives to Explore
Skywards Exclusives isn’t just about Coca-Cola Arena. Members can also:
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Attend Arsenal home games at Emirates Stadium
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Witness matches of Real Madrid, AC Milan, S.L. Benfica, Olympique Lyonnais
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Get access to global tennis tournaments like Roland-Garros and the US Open
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Secure backstage passes and meet-and-greet opportunities
Recent Recognition and Awards for Emirates Skywards
The loyalty program’s success is reinforced by its international acclaim:
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Best Global Airline Loyalty Program – International Loyalty Awards 2025
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Platinum: Global Loyalty Programme – Loyalty360 Awards
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Silver: Customer Experience Strategy – Loyalty360 Awards
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World’s Leading Airline – Rewards Programme – World Travel Awards 2024
These honors reflect Skywards’ innovative approach to loyalty and its expansive brand partnerships.
