European Consumer Organization Calls for Ban on In-Game Premium Currency
In a significant move, the European Consumer Organization (ECO) has urged the European Commission and the European Network of Consumer Authorities to take action against major gaming companies, including Activision Blizzard, Electronic Arts, Epic Games, Ubisoft, Supercell, Mojang, and others, for allegedly deceiving consumers with in-game premium currencies.
The Allegations
The ECO and 22 similar organizations from 17 EU countries argue that these gaming companies are deliberately confusing consumers by using in-game currencies to obscure the true cost of in-game purchases. They claim that consumers are often misled into overspending due to a lack of clarity regarding the value of digital goods.
Furthermore, the organizations assert that the claims made by gaming companies about consumers preferring in-game currencies are false. They argue that user agreements are often designed in a way that limits consumers’ rights, making it difficult for them to understand and protect their interests.
The Impact on Children
Children are particularly vulnerable to these manipulative tactics, according to the ECO. Due to their lack of financial literacy and susceptibility to peer pressure, children are more likely to make impulsive purchases without fully understanding the consequences.
The Demand for Action
The ECO is demanding that the European Commission and the European Network of Consumer Authorities take immediate action to protect consumers from these deceptive practices. They are calling for a ban or at least restrictions on the use of premium game currency by individuals under the age of 18.
The Importance of Consumer Protection
The allegations raised by the ECO highlight the need for stronger consumer protection measures in the gaming industry. In-game purchases can quickly add up, and it is essential that consumers have clear information about the costs involved.
By taking action against gaming companies that engage in deceptive practices, the European Commission and the European Network of Consumer Authorities can help to ensure a fair and transparent marketplace for gamers of all ages.
