Samsung has begun to “push” the Galaxy S22. The Galaxy Unpacked launch event is just a few days away, so the company has launched an advertising campaign. A pharaonic advertising campaign, to tell the truth: several 3D panels scattered around five metropolises for the promotion of the launch event alone. The name of the initiative, Tiger in the City, is not accidental: the protagonist is a tiger who lovingly plays with the Galaxy logo.
Ready to break the rules? it appears at the end when the cat shatters the glass to launch itself – only virtually, fortunately for passers-by – among the streets of New York, London, Dubai, Kuala Lumpur, and Seoul. By choosing the “XL cat” as the protagonist of the campaign, Samsung has combined two objectives: on the one hand, it pays homage to the year of the Chinese Tiger, on the other, it raises expectations about the photographic capabilities of the Galaxy S22.
https://youtu.be/jrPE2U_x_QI
In fact, the tiger has a very developed sight, it is able to maintain a good part of its visual capacity even when there is little light. then between the lines Samsung suggests to fans that the next top of the range will increase the ability, already level on the predecessors , to take valid photographs even when the conditions are not the simplest .
In particular, the greatest expectations are concentrated on the Galaxy S22 Ultra , which feels the weight of the Samsung range on its shoulders like never before this year. He will also have to take the place of the Note , a closed chapter for the company that has preferred to dedicate the “spot” of the Galaxy Unpacked summer to leaflets and transfer the stylus and salient features of the Notes on the Galaxy Ultra. For this Galaxy S22 Ultra will in fact be a Galaxy Note at first glance .
