Google Pixel 10 Series to Launch August 20 With No Price Hike in Europe
Google is all set to unveil its highly anticipated Pixel 10 series on August 20, with official sales beginning August 28. Ahead of the launch, pricing details for the European market have leaked, revealing that Google is not increasing prices compared to the Pixel 9 lineup — a move that comes as a pleasant surprise for buyers.
Contrary to earlier reports hinting at a possible price bump, all Pixel 10 variants will maintain last year’s price points while still offering substantial hardware upgrades.
Pixel 10 Series Europe Prices by Model and Storage Variant
Here’s a breakdown of the expected pricing for each Pixel 10 model in Europe:
Pixel 10
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128GB – €899
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256GB – €999
Pixel 10 Pro
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128GB – €1,099
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256GB – €1,229
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1TB – €1,589
Pixel 10 Pro XL
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256GB – €1,299
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512GB – €1,429
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1TB – €1,689
Pixel 10 Pro Fold
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256GB – €1,899
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512GB – €2,029
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1TB – €2,289
Despite notable upgrades in hardware and performance, Google has retained its pricing strategy — likely aimed at making its flagship more competitive in the premium smartphone market.
Performance and Hardware: Tensor G5, RAM, and More
All devices in the Pixel 10 family are powered by the new Tensor G5 chip, built using TSMC’s 3nm process. This next-gen processor promises better efficiency, performance, and thermal management over the Tensor G4.
Each variant is equipped with 12GB of RAM, making multitasking and app performance smoother across the board — even on the base model.
Pixel 10 Camera Upgrades: Pro-Level Lenses Across All Models
Google is stepping up its camera game with the Pixel 10 series. All models, including the base Pixel 10, will feature significant enhancements:
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50MP Samsung GN8 main sensor
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13MP Sony IMX712 ultra-wide lens
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11MP zoom lens (new to the base Pixel 10)
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42MP front-facing camera on Pro and XL models
The Pixel 10 Pro and Pro XL also feature a 48MP periscope lens with 5x optical zoom, giving users incredible clarity at distance. These upgrades target both casual users and mobile photography enthusiasts.
Display Features: High Brightness, Smooth Refresh Rate
Pixel 10 Pro
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6.3-inch LTPO OLED display
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2856 x 1280 resolution
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Adaptive 1Hz–120Hz refresh rate
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Peak brightness: 3000 nits
Pixel 10 Pro XL
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6.8-inch LTPO OLED display
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2992 x 1344 resolution
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Same adaptive refresh and brightness levels
These upgrades promise immersive visuals with vibrant colors and sharp contrast — perfect for streaming, gaming, or professional use.
Battery & Charging: Bigger, Smarter, Faster
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Pixel 10 Pro: 4,870mAh battery with 29W wired charging
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Pixel 10 Pro XL: 5,200mAh battery with 39W wired charging
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All models support 15W wireless charging via Qi2 standard
Battery improvements ensure all-day usage, while faster charging speeds reduce downtime significantly.
Storage Options Across the Pixel 10 Series
Google is offering a wide range of storage options to meet the needs of every user:
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Base Pixel 10: 128GB and 256GB
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Pixel 10 Pro: Up to 1TB
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Pixel 10 Pro XL & Fold: Start at 256GB, go up to 1TB
Whether you’re a light user or someone storing tons of photos and videos, there’s a configuration for everyone.
A Strategic Pricing Move by Google
The decision to retain last year’s pricing while introducing hardware upgrades such as the Tensor G5 chipset, advanced camera setup, and improved displays shows Google’s intent to strengthen its position in the premium smartphone segment.
With this balanced approach, the Pixel 10 series is well-positioned to attract both returning users and tech enthusiasts looking for powerful features without the financial stretch.
Keep an eye out for the official launch on August 20, followed by public availability from August 28 across Europe.
