Google is all set to bring ads to its AI Overviews feature in India, marking a major shift in how users interact with search results powered by artificial intelligence. The announcement was made during the Google Marketing Live (GML) India 2025 event, where the tech giant also introduced a range of AI-driven ad solutions designed to enhance marketing campaigns for brands and advertisers.
What Are Google AI Overviews?
AI Overviews are brief, AI-generated summaries that appear at the top of Google Search results for complex queries. These summaries aim to provide users with quick, insightful answers by compiling data from multiple sources. Since their rollout in the US, these summaries have become a prominent part of Google Search’s experience.
Now, Google plans to start showing ads within these AI Overviews for Indian users later this year.
Ads in AI Overviews to Launch in India: What You Need to Know
At the GML India event, Google confirmed that it will introduce ads in AI Overviews in India across both desktop and mobile platforms. While a specific date hasn’t been shared, the rollout is expected to happen by the end of 2025.
How Will These Ads Appear?
Similar to the US model, the ads will appear below the AI summary, clearly labeled under a “Sponsored” section. Each ad will feature:
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A headline
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A short product or service description
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A clickable link for direct purchase or visit
Google also clarified that for now, only English-language ads will be supported.
Why India?
Google highlighted that globally over 1.5 billion people are using AI Overviews, and in India, there has been a 10% growth in queries that trigger these summaries. This rising trend makes India a prime market for this next phase in AI advertising.
Google’s “Generated for You” AI Ad Tool Explained
Apart from announcing the expansion of ads in AI Overviews, Google also unveiled a powerful new tool called “Generated for You.” This AI-based feature is part of Google Product Studio and is designed to help brands create ad content at scale.
Key Features of “Generated for You”
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AI-generated ad images and videos created directly from a brand’s existing product catalogue
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Maintains brand consistency by aligning with visual identity and tone
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Can suggest new campaign ideas, promotions, and content based on trending topics and consumer behavior
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Allows businesses to track ad performance directly within the Google ad ecosystem
This tool aims to save time, reduce content creation costs, and increase creative variety for advertisers — especially small and medium businesses looking to scale without a large creative team.
A Big Shift in Google Advertising Strategy
The rollout of ads in AI Overviews represents a significant change in how Google monetizes search. By placing sponsored content in the middle of AI-generated results, it brings ad visibility even higher up in the search funnel.
At the same time, tools like Generated for You empower brands with data-backed creativity, letting them build highly personalized campaigns without needing to manually produce every asset.
What It Means for Advertisers and Users in India
For users, the integration of ads into AI Overviews could offer more direct pathways to discover relevant products and services while browsing information-rich queries. The key will be transparency, as Google promises to keep all ads clearly marked.
For advertisers, this is a big opportunity to reach users at the moment of intent, right when they’re looking for a solution or product — now placed prominently in an AI-curated context.
Final Thoughts
Google’s move to expand AI-powered advertising into the Indian market shows the growing importance of combining search intelligence with user experience. As brands look to cut through the digital noise, features like AI Overviews ads and Generated for You offer smart, scalable ways to engage consumers.
If you’re a marketer, now is the time to explore how AI-driven ads can shape your next campaign — especially as India enters a new chapter of AI-enhanced search experiences.
