In a bold and unconventional move, Honda has decided to sell both the second- and third-generation models of the Amaze sedan simultaneously in the Indian market. This strategy marks a departure from the typical industry practice of phasing out older models when launching new generations. Here, we delve deeper into Honda’s rationale, the benefits for customers, and the key features of both versions, while addressing the new CNG variant’s introduction.
Why Is Honda Selling Two Generations of the Amaze?
Traditionally, when a new-generation vehicle is launched, the outgoing model is discontinued. However, Honda is bucking this trend with the Amaze, as it sees value in catering to distinct customer segments with both generations. This dual-generation strategy is not unprecedented for Honda, as it mirrors a similar approach taken with its popular City sedan lineup.
Strategic Customer Targeting
- Second-Generation Amaze: The second-gen Amaze, which has already established itself as a reliable and fuel-efficient option, will appeal to cost-conscious buyers who prioritize value for money. Honda’s decision to continue offering this model ensures a more affordable option remains in its portfolio.
- Third-Generation Amaze: The latest iteration is packed with modern features, improved aesthetics, and advanced technology. It targets buyers who are willing to invest more for premium features and a cutting-edge driving experience.
By offering both generations side-by-side, Honda aims to expand its customer base and provide choices across diverse price brackets and preferences.
Key Differences Between the Second- and Third-Generation Amaze
1. Design and Styling
- The third-gen Amaze showcases a sleeker and more aerodynamic design, with sharper lines and a bold grille, distinguishing itself as a modern offering.
- The second-gen Amaze retains a more traditional design, making it an understated yet elegant choice.
2. Interior and Features
- Third-Gen Amaze:
- Enhanced infotainment system with a larger touchscreen.
- Premium upholstery and improved cabin materials.
- Advanced safety features like lane-keeping assist and a 360-degree camera.
- Second-Gen Amaze:
- Basic yet functional infotainment system.
- Durable fabric seats.
- Standard safety features such as dual airbags and ABS.
3. Performance and Engine Options
Both versions share Honda’s reputation for reliable performance and fuel efficiency. However, the third-gen model introduces refined engines for better performance and smoother driving dynamics.
4. Pricing
- The second-gen Amaze starts at Rs. 7.63 lakh (ex-showroom).
- The third-gen Amaze begins at Rs. 8 lakh (ex-showroom), offering advanced features for a slightly higher investment.
CNG Variant: Expanding Eco-Friendly Choices
The second-gen Amaze is already available with a CNG option, catering to buyers seeking eco-friendly and economical fuel alternatives. Honda plans to introduce a CNG variant for the third-gen Amaze soon. This addition will be a dealer-level fitment, offering flexibility and choice for environmentally conscious customers.
Benefits of CNG Variants:
- Cost-Effective Fueling: CNG is significantly cheaper than petrol or diesel, making it a practical option for budget-conscious buyers.
- Reduced Emissions: CNG vehicles emit fewer pollutants, aligning with global efforts to reduce carbon footprints.
How Does This Compare to Competitors?
Honda Amaze vs. Maruti Dzire
Honda’s approach contrasts sharply with that of its main competitor, the Maruti Dzire. Maruti offers two generations of the Dzire, but the older model is restricted to fleet operators, while the newer version is exclusively for private buyers.
Advantages of Honda’s Strategy
- Wider appeal to private buyers.
- Retention of loyal customers who prefer the tried-and-tested second-gen Amaze.
- Opportunities for upselling with the third-gen model’s premium features.
Customer Benefits: Choice and Value
Honda’s dual-generation strategy benefits customers in several ways:
- Flexibility: Buyers can choose a model that best suits their budget and needs.
- Value for Money: The second-gen Amaze continues to offer reliable performance at a competitive price.
- Access to Latest Features: Those seeking cutting-edge technology and premium comfort can opt for the third-gen model.
- Sustainability: CNG variants make the Amaze an attractive choice for eco-conscious buyers.
FAQs About the Honda Amaze Generations
1. Why is Honda selling two generations of the Amaze at the same time?
Honda aims to cater to a broader customer base by offering both an affordable, reliable second-gen model and a feature-packed, premium third-gen option simultaneously.
2. What are the starting prices for the second- and third-gen Amaze?
The second-gen Amaze starts at Rs. 7.63 lakh, while the third-gen Amaze begins at Rs. 8 lakh (ex-showroom).
3. Will the third-gen Amaze have a CNG variant?
Yes, a CNG option for the third-gen Amaze is expected soon as a dealer-level fitment.
4. How does the Honda Amaze compare to the Maruti Dzire?
Unlike the Dzire, where the older model is limited to fleet operators, Honda’s second-gen Amaze is available to private buyers, offering more flexibility.
5. What are the key upgrades in the third-gen Amaze?
The third-gen Amaze boasts a modern design, advanced safety features, improved infotainment, and premium interiors.
