Huawei entered the top five in the TWS headphone segment
In 2020, Huawei Consumer Business Group (BG) strengthened its position in the TWS headphone market. According to Strategy Analytics, the Chinese company entered the top five world market leaders in this segment at the end of the year.
Among the completely wireless headphones released last year under the Huawei brand, the Huawei FreeBuds Pro model has received positive reviews and awards from global media representatives. The headphones support hybrid technology of active noise cancellation up to 40 dB, voice amplification mode, have a dynamic equalizer setting, and are distinguished by connecting to two devices at once.
According to a survey conducted among Huawei FreeBuds Pro owners, 71.9% are attracted by the headphones’ long battery life – up to 30 hours. 59.4% of respondents emphasized the convenience of intelligent touch control. One of the key benefits for users was the intelligent dynamic, active noise-canceling technology, which was noted by 56.2% of respondents. Among the attractive features of Huawei FreeBuds Pro, users also named wireless charging (50% of respondents) the ability to connect to two devices simultaneously (46.8%), and 43.7% noted the premium design.
When asked about the use of headphones, 83% answered that they wear them while traveling, in transport, or on the street, 72% actively use them at home. The device is used both for listening to music (93% of respondents) and for audio and video calls (78%), as well as for watching videos (63%). Slightly less than half of the respondents (42%) listen to audiobooks and radio with their headphones.
Explaining why they opted for the FreeBuds Pro headphones, a third of the respondents noted that they already have other Huawei devices and trust the brand. A third (33.3%) of those surveyed reported that proprietary Huawei technologies attract them, and 21% of survey participants noted a good price-performance ratio.
Headphones Huawei FreeBuds Pro is available in Russia in three colors: shimmery silver, ceramic white, and charcoal black. You can find out more about the characteristics of the device on the official Huawei website.
