Samsung, on the contrary, has a 16% drop in shipments in the first half of 2023.
Huawei is set to double its smartphone shipment target next year, two industry sources told Nikkei Asia. That is, the company expects to sell from 60 to 70 million smartphones. This decision is due to the success of the Mate 60 line – the devices are selling like hotcakes in China.
Huawei will double its smartphone shipments following the success of the Mate 60
Nikkei Asia, citing numerous industry sources, reports that Huawei has already begun to implement its plans: the company is actively purchasing various components – lenses, camera sensors, circuit boards – to ensure uninterrupted production of smartphones.
Of course, to overtake Samsung smartphones in supplies, you need to increase production plans not by two times, but by five, but the Koreans themselves can help here: an unclear policy regarding new models led to the fact that deliveries of Samsung devices in the first half of this year decreased by 16 %. The company expected to deliver 136 million smartphones to the market but delivered 114 million. If Samsung’s delivery schedule continues to fall, and Huawei’s schedule continues to rise, then in the next few years the lines will cross.