Hyundai has introduced a new variant, the “Executive,” to its popular subcompact SUV, the Venue. This new variant targets budget-conscious buyers seeking the thrill of the Venue’s turbocharged engine at a more affordable price point.
Unveiling the Executive Variant
The Executive variant slots between the mid-spec S and S(O) trims, offering a compelling option for those who prioritize performance under the hood over certain exterior and interior features.
Exterior Design:
At first glance, the Executive variant closely resembles the S(O) trim. It retains the same 16-inch wheels with stylish wheel covers, roof rails, and even a new “Executive” badge adorning the tailgate. However, a noticeable difference lies in the absence of the connected LED taillights found on the S(O) variant. The Executive sticks with traditional halogen headlights, while the S(O) boasts LED projector units with LED DRLs and cornering lamps for enhanced visibility.
Interior Comfort and Features:
Stepping inside the Executive variant, you’ll find a comfortable and practical cabin. The key highlight lies in the 2-step reclining function for the rear seats, offering increased passenger comfort on longer journeys. Additionally, adjustable headrests for all seats ensure a personalized seating experience.
While the Executive prioritizes affordability, it doesn’t compromise on essential features. It comes equipped with an 8-inch touchscreen infotainment system, a convenient feature for staying entertained and connected on the go. The manual air conditioning system keeps you cool and comfortable, while rear AC vents ensure consistent temperature distribution throughout the cabin. For added safety, the Executive variant comes equipped with six airbags and a Tire Pressure Monitoring System (TPMS).
Engine and Transmission:
The Hyundai Venue Executive is offered exclusively with the powerful 1.0-litre turbocharged petrol engine, a choice not available in the base-level E variant. This engine delivers 120 PS of power and 172 Nm of torque, paired with a smooth-shifting 6-speed manual transmission. This combination provides a thrilling driving experience, allowing you to enjoy the responsiveness and power of the turbocharged engine.
Competitive Pricing:
The primary advantage of the Executive variant lies in its attractive price point. Starting at Rs. 10 lakh (ex-showroom Delhi), it significantly undercuts the S(O) variant, which starts at Rs. 10.75 lakh for the manual transmission variant and Rs. 11.86 lakh for the automatic transmission option. This makes the Executive variant a compelling choice for those seeking the performance and driving pleasure of the turbocharged engine at a more budget-friendly price.
Frequently Asked Questions (FAQs):
Q: What are the key differences between the Executive and S(O) variants?
A: The Executive variant offers the same turbocharged engine as the S(O) at a lower price point. However, it misses out on features like LED headlights, connected LED taillights, and a sunroof.
Q: Is the Executive variant available with an automatic transmission?
A: No, the Executive variant is currently only offered with a 6-speed manual transmission.
Q: Who is the ideal buyer for the Executive variant?
A: This variant is ideal for budget-conscious buyers who prioritize performance and value the thrill of the turbocharged engine.
