Coke On Pas is offered in Japan
The Coca-Cola Company came up with an original solution to the problem of falling demand during a pandemic. Coca-Cola Japan is inviting users to subscribe to Coke On Pass through the Coke On app to purchase drinks from Coca-Cola vending machines.
In spite of the pandemic: Coca-Cola launched a subscription to drinks from vending machines
It is noted that vending machines in Japan have been thriving for over a hundred years, but sales through them fell by 35% during the pandemic.
As part of the subscription, the user gets the right to receive one drink per day from 340 thousand Coca-Cola vending machines.
A monthly subscription will cost 2,700 Japanese yen, when converted to the current exchange rate – $ 25. This can range from regular carbonated drinks to sugar-free tea and black coffee offered by Coca-Cola in Japan.
