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In spite of the pandemic: Coca-Cola launched a subscription to drinks from vending machines

Coke On Pas is offered in Japan

The Coca-Cola Company came up with an original solution to the problem of falling demand during a pandemic. Coca-Cola Japan is inviting users to subscribe to Coke On Pass through the Coke On app to purchase drinks from Coca-Cola vending machines. 

Coca-Cola
Coca-Cola

In spite of the pandemic: Coca-Cola launched a subscription to drinks from vending machines

It is noted that vending machines in Japan have been thriving for over a hundred years, but sales through them fell by 35% during the pandemic.  

As part of the subscription, the user gets the right to receive one drink per day from 340 thousand Coca-Cola vending machines.

A monthly subscription will cost 2,700 Japanese yen, when converted to the current exchange rate –  $ 25. This can range from regular carbonated drinks to sugar-free tea and black coffee offered by Coca-Cola in Japan. 

 

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