Intel changes its corporate logo for the first time in 14 years
In addition to announcing a new 11th generation of Tiger Lake mobile processors for compact and thin portable laptops, Intel today also announced a brand new logo change. The company’s website states that the move reflects a drastic simplification of Intel’s branding.
The text also says that the new logo “with exquisite symmetry, balance, and proportions” maintains the legacy of the old versions, making it both familiar and new. Separately, it is noted that the prominent dot above the letter “i” symbolizes the potential and power of the company’s processors.
For example, the new logo and its derivatives still use the familiar blue color, but now some of the company’s product logos have also received new colors that make them more vibrant and standout.
It should be added that this is only the third corporate identity change for Intel in the entire history of its existence. The first logo appeared in 1968 when a manufacturer of electronic devices, computer components, and microprocessors was founded. The first time Intel changed its corporate logo and its derivative forms were in 2006, that is, 14 years ago.
The company has retained the proprietary beep commonly heard in Intel advertisements. However, it is indicated that it will now sound in a more “modern version”. You can make sure of this by looking at the latest commercial, which announces the change in Intel’s corporate identity.
