Only 500 subscribers are enough
YouTube will allow more creators to monetize their content by making it easier for creators with fewer subscribers.
The company announced that it is lowering the requirements for the YouTube Partner Program and opening up several monetization methods for creators, including paid chat, tips, channel memberships, and shopping features.
It’s easier to make money on YouTube
Under the new policy, monetization will now be open to creators as soon as the number of subscribers reaches 500 – half what it was before. Other benchmarks are also changing: participating creators will need 3,000 watch hours instead of 4,000, or 3 million Shorts views compared to the original 10 million hours. First, the new requirements will apply in the US, UK, Canada, Taiwan and South Korea.
Other platforms, such as TikTok, have also lowered the bar for access to monetization features.