To do this, you need to increase sales of headsets by 20 times.
The Apple Vision Pro Headset is known to cost $3,500, and that’s in the US and excluding taxes. But such a high price will still not allow Apple to earn a lot (by Apple standards) on headsets in the near future.
According to estimates by Bloomberg journalist and insider Mark Gurman, even with an average selling price of $3,700, which includes sales of various accessories and special prescription lenses to many customers, Apple needs to increase sales of headsets by about 20 times from the first planned sales volumes in order to make this line of business. equaled at least with the iPad. That is, every year Apple must sell 8 million headsets, and it is the expensive Vidion Pro. After all, as you know, the company is working on a more affordable model, which, although it may become more mass, will bring less money.
It’s ‘virtually impossible’ for Apple Vision headsets to catch up iPad sales for foreseeable future
If Apple falls into the bottom of that range with an average selling price of $3,700 including additional prescription lenses and extras, that would add up to about $1.5 billion in first-year revenue. To become an iPad-sized business, this category would need to grow 20 times to around 8 million units a year.
Given the shortcomings of the device and its price, this is almost impossible for the foreseeable future. Of course, plans for a cheaper model, future versions with new features like better Mac connectivity, better video conferencing, cellular connectivity and a thinner form factor will bring Apple closer to that goal.
But even if the cheaper version costs $1,500 to $2,000, I think most people will still choose the safer option: Mac, iPad, or other existing devices. And that will hold true for most consumers until Apple can bring the product down to the price of an iPhone and shape it closer to a pair of glasses.
However, given the specific characteristics and functions of the headset, it is unlikely that even Apple itself expects some incredible success for this product in the foreseeable future.
