Jaguar Land Rover (JLR), the renowned British luxury car manufacturer owned by Tata Motors, has concluded a remarkable financial year (FY) in India. FY 2023-24 witnessed JLR achieve its strongest sales performance in the Indian market over the past five years.
Impressive Year-End Figures Cap a Year of Growth
JLR reported a total of 4,436 units retailed in India during the period of April 2023 to March 2024. This translates to a significant year-on-year (YoY) sales growth of 81%, highlighting a robust demand for Jaguar Land Rover vehicles in the Indian luxury car segment. Notably, the final quarter of FY 2023-24 proved particularly successful, with JLR retailing a strong 854 units.
Land Rover Models Spearhead JLR’s Growth
While specific sales figures for individual models haven’t been disclosed, JLR has revealed that the Land Rover brand played a pivotal role in driving its Indian sales success. The iconic Land Rover Range Rover, the brand’s flagship SUV, emerged as a top performer, experiencing a staggering 160% YoY growth in retail sales. The Land Rover Defender, known for its off-road prowess, wasn’t far behind, achieving an impressive 120% YoY sales increase.
Continued Demand for Established Models
JLR’s other established Land Rover models also enjoyed healthy growth in FY 2023-24. The 2024 Land Rover Discovery Sport witnessed a 50% YoY increase in sales, while the smallest SUV in the Land Rover lineup, the Range Rover Evoque, saw a 55% YoY rise in customer demand. These figures demonstrate the enduring appeal of Land Rover vehicles among Indian luxury car buyers who value a combination of style, performance, and capability.
A Look at JLR’s India Strategy in FY 2023-24
While the Jaguar brand experienced a quieter year in terms of new launches, Land Rover kept the momentum going with strategic product introductions and updates. In July 2023, the facelifted Range Rover Velar arrived in Indian showrooms, offering a refreshed design and enhanced features. Later in the year, December 2023 saw the introduction of the powerful V8-powered variants of the Range Rover Sport, catering to performance enthusiasts. JLR capped off the financial year with the launch of the updated Discovery Sport and Evoque in the final quarter. These updates included subtle cosmetic enhancements and minor feature upgrades, ensuring these popular SUVs remained competitive in the Indian market.
The Current Jaguar Land Rover Portfolio in India
For Indian car buyers seeking a taste of Jaguar luxury, the current model lineup comprises three offerings. The F-Pace SUV blends performance and practicality, while the all-electric I-Pace SUV caters to environmentally conscious drivers. For those seeking a thrilling driving experience, the iconic F-Type sports coupe remains available, although rumors suggest its discontinuation in India soon.
Land Rover, on the other hand, boasts a more extensive presence in India with over five SUVs available, including the prestigious Range Rover lineup. Land Rover vehicles cater to a diverse range of needs and preferences, with price points starting from Rs 67.90 lakh and extending to a staggering Rs 4.47 crore for the top-of-the-line models.
FAQs
Q: What was the overall sales growth achieved by JLR in India for FY 2023-24?
A: JLR witnessed an impressive year-on-year (YoY) sales growth of 81% in India during FY 2023-24.
Q: Which Land Rover models were the top performers in terms of sales growth in FY 2023-24?
A: The Land Rover Range Rover and Defender emerged as the leaders, with a YoY sales growth of 160% and 120% respectively.
Q: What new models did JLR launch in India during FY 2023-24?
A: Land Rover launched the facelifted Range Rover Velar, the V8-powered Range Rover Sport variants, and the updated Discovery Sport and Evoque in India during FY 2023-24.
