Luxury hotel giant Jumeirah Group and the iconic Williams Racing team have announced the continuation of their successful partnership for the 2024 Formula 1 season. This exciting collaboration brings together two powerhouse brands, offering a unique blend of unparalleled hospitality experiences and the exhilarating world of F1.
A Winning Combination: Reaching New Audiences and Creating Distinctive Experiences
Building on the momentum established in 2023, the extended partnership aims to leverage the global reach of F1 to attract new audiences worldwide. This aligns perfectly with Jumeirah Group’s ongoing international expansion plans. With a portfolio of 26 stunning properties across 11 countries, Jumeirah is renowned for its innovative approach to hospitality, consistently exceeding guest expectations.
Exclusive Events and Unforgettable Experiences
A key element of the renewed partnership is the curation of exclusive events and special experiences for Jumeirah guests, partners, and Jumeirah One members. Throughout the 2024 season, these exclusive offerings will be staged at various Grand Prix locations, with a focus on destinations boasting Jumeirah properties.
A Taste of Luxury at the Bahrain Grand Prix
For the season-opener at the Bahrain Grand Prix, guests at the Jumeirah Gulf of Bahrain Resort & Spa were treated to a truly unforgettable experience. This luxurious resort, situated just a short 10-minute drive from the Bahrain International Circuit, provided the perfect post-race haven. Guests enjoyed exquisite dining experiences and the chance to unwind on pristine beaches – a welcome respite from the adrenaline-fueled excitement of the race.
Bespoke Race-Day Experiences Throughout the Season
The partnership promises a series of bespoke race-day experiences throughout the season. The Carlton Tower Jumeirah will host exclusive events during the prestigious Silverstone Grand Prix, while the season finale at the Abu Dhabi Grand Prix will see a spectacular culmination at Jumeirah at Saadiyat Island Resort.
A Shared Passion for Innovation and Growth
Alexander Lee, Chief Commercial Officer at Jumeirah Group, expressed his enthusiasm about the extended partnership. He highlights the shared values between the two brands, particularly their commitment to innovation and global expansion.
A Partnership Built on Shared Values
“Jumeirah’s partnership with Williams Racing presents us with an unparalleled opportunity,” Lee stated. “This iconic Formula 1 brand allows us to connect with fans and curate unique experiences for our guests, partners, and Jumeirah One members. Williams Racing’s values – tenacity, performance, and a rich heritage – strongly resonate with Jumeirah’s own goals for continued innovation and international growth. We are thrilled to enhance the race weekend experience across our global network of hotels and resorts.”
A Look Back at Unforgettable Moments in 2023
The 2023 season witnessed a series of exclusive experiences offered through this exciting partnership. These included:
Exclusive Driver Events: Meet-and-greets with legendary F1 drivers.
Paddock Dinners: Immerse yourself in the heart of the F1 world with exclusive dinners.
Heritage Events: Celebrate the rich history of Formula 1 through special events.
Behind-the-Scenes Access: Gain exclusive access to restricted areas at Grand Prix locations.
The season finale at the Abu Dhabi Grand Prix proved to be a highlight. Jumeirah One members and guests at Jumeirah at Saadiyat Island Resort enjoyed a live Q&A session with drivers Alex Albon and Logan Sargeant, along with other unforgettable experiences curated in collaboration with Williams Racing.
