Mahindra XUV 3XO Creates Record-Breaking Buzz with Over 50,000 Bookings in Just One Hour


The highly anticipated Mahindra XUV 3XO has taken the Indian automotive industry by storm. Launched as a facelifted version of the popular XUV 300, the XUV 3XO garnered a phenomenal response from customers, recording over 50,000 bookings within a mere 60 minutes of its order books opening on May 15th, 2024. This impressive feat underscores the immense appeal of the XUV 3XO, solidifying its position as a strong contender in the competitive sub-4 meter SUV segment.

Mahindra XUV 3XO Creates

A Blitz of Bookings: Mahindra’s XUV 3XO Generates Unprecedented Demand

The initial response to the XUV 3XO can only be described as phenomenal. Mahindra reports that the SUV crossed a staggering 27,000 bookings within the first 10 minutes itself, a testament to the excitement surrounding this new offering. This initial surge highlights the significant interest Indian car buyers have in the XUV 3XO’s blend of stylish design, feature-rich interior, and competitive pricing.

To ensure timely deliveries and avoid a repeat of the situation encountered with the Mahindra XUV700 launch, the carmaker has taken proactive measures. Mahindra claims to have already produced over 10,000 units of the XUV 3XO in anticipation of high demand. Additionally, they have pledged to take all necessary steps to guarantee swift deliveries, aiming to satisfy eager customers as quickly as possible. Deliveries are slated to begin on May 26th, 2024.

A Closer Look at the XUV 3XO: Features, Engine Options, and More

The XUV 3XO builds upon the success of the XUV 300, offering a refreshed design and a host of new features. Here’s a detailed breakdown of what the XUV 3XO has to offer:

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Engine Options:

The XUV 3XO retains the same engine options as its predecessor, the XUV 300, but with some tweaks:

  • 1.2-litre Turbo-petrol: This engine generates 112 PS of power and 200 Nm of torque. It comes paired with a 6-speed manual transmission (MT) or a new 6-speed automatic transmission (AT).
  • 1.5-litre Turbo-petrol (T-GDi): This engine produces 130 PS of power and offers up to 230 Nm of torque (figures may vary depending on the transmission). It is available with both 6-speed MT and 6-speed AT options.
  • 1.5-litre Diesel: This engine delivers 117 PS of power and a healthy 300 Nm of torque. Transmission options include a 6-speed MT and a 6-speed automated manual transmission (AMT).

A Feature-Packed Cabin:

The XUV 3XO boasts a feature-rich interior designed to enhance comfort and convenience. Key highlights include:

  • Dual 10.25-inch displays: One screen functions as the infotainment system, while the other serves as the instrument cluster.
  • 7-speaker Harman Kardon sound system: Delivering an immersive audio experience.
  • Panoramic sunroof (segment-first): Providing an airy and spacious feel to the cabin.
  • Additional features: Cruise control, dual-zone climate control, wireless charger, and more.

Safety First:

Mahindra prioritizes safety in the XUV 3XO, equipping it with a comprehensive suite of features:

  • Six airbags (standard)
  • Electronic stability control (ESC)
  • Rearview camera
  • Tyre pressure monitoring system (TPMS)
  • 360-degree camera (optional)
  • Advanced driver-assistance systems (ADAS) including adaptive cruise control, autonomous emergency braking, and lane-keep assist (on select variants)

Competitive Pricing and Key Rivals

The Mahindra XUV 3XO is strategically priced to be competitive within the sub-4 meter SUV segment. Its introductory ex-showroom prices range from Rs 7.49 lakh to Rs 15.49 lakh. With this pricing strategy, the XUV 3XO directly competes with established players like:

  • Tata Nexon
  • Maruti Brezza
  • Hyundai Venue
  • Kia Sonet
  • Renault Kiger
  • Nissan Magnite
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The XUV 3XO’s combination of features, performance, and aggressive pricing makes it a compelling option for car buyers seeking a feature-rich and stylish SUV in the compact segment.


Q: What are the key differences between the XUV 3XO and the XUV 300?

A: The XUV 3XO features a refreshed design, a dual-screen setup, a new 6-speed automatic transmission option for the 1.2-litre turbo-petrol engine, and the availability of ADAS features on select variants.

Q: When will deliveries for the XUV 3XO begin?

A: Deliveries for the XUV 3XO are scheduled to start on May 26th, 2024.

Q: What are the main rivals of the XUV 3XO?

A: The XUV 3XO’s primary competitors include the Tata Nexon, Maruti Brezza, Hyundai Venue, Kia Sonet, Renault Kiger, and Nissan Magnite.

Q: What are the different engine options available for the XUV 3XO?

A: The XUV 3XO comes with three engine options: a 1.2-litre turbo-petrol, a 1.5-litre T-GDi (turbo-petrol), and a 1.5-litre diesel.

Q: What are the safety features offered on the XUV 3XO?

A: The XUV 3XO comes equipped with six airbags (standard), ESC, rearview camera, TPMS, and a 360-degree camera (optional). Select variants also offer ADAS features like adaptive cruise control, autonomous emergency braking, and lane-keep assist.

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