Microsoft first announced its intention to ditch its old Edge browser and switch to the Chromium engine at the end of 2018. Apparently, this step was the right one, since the new Edge, which began distribution earlier this year, has already become quite popular, pushing out many competitors. Statistics show that the new Edge is currently the second most popular desktop browser in the world, second only to the recognized market leader Google Chrome.

Obviously, active advertising played an important role in ensuring that Edge managed to gain popularity in a short time period. A new banner calling to use Edge as the default browser has appeared in Windows 10 Search. It appears at the top of the window and contains an Apply button, after clicking which Edge will become the default browser, and the advertising message in the search will cease to appear. If the user uses the Settings app and chooses a third-party solution like Chrome or Firefox as their default web browser, then after a while, Edge ads will reappear in search.