Nvidia increased the price of GeForce RTX 4090 in Europe

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Before this, the video card gradually became cheaper

Nvidia unexpectedly decided to increase the recommended price for the GeForce RTX 4090 video card in Europe.

GeForce RTX 4090
GeForce RTX 4090

The adapter, which came out almost exactly a year ago, has risen by 30 euros. Now the recommended price is 1800 euros. Let us remind you that the card initially appeared in Europe with a price of 1950 euros.

Nvidia increased the price of GeForce RTX 4090 in Europe

Over the past year, Nvidia has adjusted the price more than once, and most often this was due to the exchange rate. The current adjustment is also explained by the change in the euro/dollar exchange rate, but if previously the price always fell, it has now risen.

If you look at aggregators, the cheapest offers for the RTX 4090 in Europe start at about 1,660 euros, that is, the cards have long been cheaper than the recommended price.

Also Read:   This is how a "naked" non-reference GeForce RTX 3090 looks like. Gigabyte did not create a separate printed circuit board for it.