Samsung is “embedding” in Ferrari.

The companies signed a memorandum of understanding

Samsung Display has announced that it has signed a memorandum of understanding with Ferrari, which implies that the former will develop a special OLED display for the latter to implement in cars. 

Samsung is “embedding” in Ferrari.

According to a press release, Samsung will develop an innovative automotive OLED display solution suitable for the luxury supercar brand to support Ferrari’s seamless digital transformation. 

What will be the new screen (or screens) for Ferrari is not yet clear. But in its press release, Samsung mentions a recently revealed 34-inch thin bezel curved automotive display.