Samsung has officially kicked off May 2025 with the launch of its latest generation of smart TVs in India, offering consumers more than just vibrant 4K visuals. With cutting-edge artificial intelligence built into both its QLED and Crystal 4K UHD ranges, Samsung is aiming to deliver a smarter, more immersive, and more intuitive TV experience.
Whether you’re a cinephile craving stunning visuals or a smart home enthusiast looking for seamless integration, these new TVs are designed to meet a wide range of needs — all while offering competitive pricing and launch-time discounts. Here’s everything you need to know about Samsung’s new AI-powered QLED and UHD TV lineup in India.
Samsung’s New Smart TVs Come Loaded With AI Capabilities
QEF1 QLED Series: Premium Viewing Powered by Q4 AI Processor
Samsung’s latest QEF1 QLED TV lineup is its new flagship offering, equipped with the all-new Q4 AI Processor. Unlike conventional processors that only upscale content, this AI chip actively learns viewing patterns and adjusts brightness, sound, and image sharpness in real-time. Whether you’re watching a suspense thriller at night or a bright midday sports match, the TV optimizes performance based on the content and ambient lighting.
Key Features:
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Samsung Vision AI: Detects objects, faces, and scenes for optimized color and detail.
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Pantone-Validated Color Accuracy: Ensures lifelike visuals with natural skin tones and vibrant hues.
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Real Quantum Dot Display: Delivers over a billion true-to-life colors without toxic Cadmium.
This results in visuals that stay true to the director’s vision while keeping energy consumption and environmental impact in check.
Crystal Clear 4K UHD TVs for Value-Oriented Buyers
Affordable Models with Smart Features
For those seeking great performance without breaking the bank, Samsung’s new Crystal UHD TVs — including models UE81, UE84, and UE86 — offer impressive specs at a more budget-friendly price point.
Display & Audio Highlights:
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Crystal Processor 4K: Delivers sharp visuals with advanced upscaling.
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PurColor Technology: Displays over one billion colors with precise mapping.
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Object Tracking Sound Lite (OTS Lite): Enhances audio with directional 3D surround sound.
These features make the UHD range perfect for action-packed content like sports and blockbuster movies, where immersive sound and crisp detail matter most.
Smarter Controls and SmartThings Integration
Samsung’s new lineup includes native support for voice assistants such as Bixby and Amazon Alexa. Whether you’re switching channels, adjusting the volume, or controlling smart devices, you can do it all hands-free.
Additionally, SmartThings compatibility means you can control connected home devices such as smart lights, AC units, or security cameras directly from your TV dashboard — streamlining your smart home ecosystem without needing extra hubs.
Samsung Knox Security for Peace of Mind
Samsung has extended its Knox Security Platform to the 2025 TV lineup. This platform, already used in Samsung smartphones and tablets, offers multi-layered protection against cyber threats. It safeguards your personal information, payment data, smart home connections, and voice assistant interactions.
In a time where home devices are increasingly interconnected, robust data security is more than a luxury — it’s a necessity.
Pricing, Launch Offers & Availability in India
Samsung is offering generous promotions for early buyers. Here’s a breakdown of pricing and limited-time offers:
Pricing:
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QLED QEF1 Series: Starts at ₹39,990
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Crystal 4K UHD TVs: Starts at ₹31,490
Launch Offers:
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Up to 35% off across select QLED and UHD models
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No Cost EMI options: Starting at ₹3,333/month (QLEDs) and ₹2,500/month (UHDs)
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Instant Cashback: Up to ₹3,000 on eligible credit/debit cards
Availability:
You can purchase the new TVs from:
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Amazon
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Flipkart
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Samsung’s official online store (Samsung.com)
Final Thoughts
Samsung’s 2025 TV lineup in India combines powerful AI, immersive sound, smart home integration, and enhanced security — all at competitive prices. Whether you’re upgrading your entertainment setup or diving into the smart home ecosystem, this launch offers compelling reasons to consider Samsung’s newest offerings.
Frequently Asked Questions:
Q1: What is the QEF1 QLED series by Samsung?
The QEF1 is Samsung’s new flagship QLED TV lineup in India, featuring the Q4 AI Processor, Real Quantum Dot technology, and Vision AI for real-time content optimization.
Q2: What AI features do these new Samsung TVs offer?
The TVs use AI for intelligent upscaling, ambient-adaptive brightness, object recognition (via Vision AI), sound optimization, and more.
Q3: Are Samsung’s 2025 TVs good for smart homes?
Yes, they support SmartThings and include Bixby and Alexa voice assistants, enabling seamless integration with smart home devices.
Q4: How much do Samsung’s new TVs cost in India?
QLED models start at ₹39,990, while Crystal UHD models start at ₹31,490. Special launch discounts and EMI offers are available.
Q5: Where can I buy these TVs in India?
You can purchase them on Amazon, Flipkart, and Samsung’s official website, Samsung.com.
