Apple retains another 15%
In the US market, Apple is the undisputed leader, occupying just over half of the market. But the level of loyalty demonstrated by the people of South Korea is unimaginable to the Cupertino giant. Samsung holds 84% of the smartphone market in the country, according to Counterpoint Research.
Samsung occupies 84% of the South Korean market
Apple is in second place there with a share of 15%. This means that all other brands combined account for only 1% of sales, which may be a unique case.
Interestingly, just a few weeks ago Samsung occupied 86%, and lost 2 percentage points with the launch of the iPhone 15 in the country.
Analysts say that foldable Galaxy Z smartphones are very popular in South Korea, which allows Samsung to earn more from each device sold.
A user survey showed that 32% of those who switched from Samsung to iPhone cited performance as the reason. Another 31% switched due to the image of the American brand. In addition, many people changed their phone because of the camera.
