The first place will be taken by Apple
So far, Samsung’s biggest customer for AMOLED displays is … Samsung itself. More specifically, Samsung Electronics buys screens from Samsung Display.
Samsung will cease to be Samsung’s largest buyer of AMOLED displays
However, by the end of the current year, the situation may change. The source claims that Apple will be the largest buyer of Samsung AMOLED mobile displays. This will happen in connection with the release of a new generation of iPhone, in which all models will receive panels with organic light-emitting diodes.
Actually, in the iPhone 12 lineup, the situation is the same, but we know that a large share of sales comes from the iPhone 11 and iPhone XR with IPS screens. With the release of the iPhone 13, the focus will shift towards more recent models, and Apple will need even more AMOLED displays.
The source expects Apple to buy about 169 million displays from Samsung for the new iPhone 13 alone. By comparison, the Cupertino giant ordered 114.5 million screens for upcoming models last year. At the same time, Samsung Electronics will buy about 157 million panels.
