Scooter Braun on His Nova Music Festival Exhibition: “We’re Not Going to Stop, and We’re Going to Los Angeles Next”


Scooter Braun, the renowned music manager behind megastars like Justin Bieber and Ariana Grande, is determined to bring awareness to a tragic event through his latest endeavor. The Nova Music Festival Exhibition, titled “Nova: Oct. 7, 6:29 am — The Moment Music Stood Still,” is a poignant tribute to the 360 young Israelis who were murdered by Hamas during the festival. Despite facing violent protests, Braun remains undeterred, aiming to take the exhibition to Los Angeles next.

Scooter Braun on His Nova Music
Scooter Braun on His Nova Music

The Inspiration Behind the Exhibition

A Visit to Israel

Braun’s journey to creating this exhibition began with a deeply personal visit to Israel. In December, he visited the sites affected by the massacre, including the kibbutz and the Nova festival grounds. His grandparents, who survived the Holocaust, and his experience with the Manchester Arena bombing during Ariana Grande’s concert, gave him a profound understanding of such atrocities. Seeing the aftermath firsthand in Israel, including still-visible bloodstains, Braun felt compelled to share these harrowing stories with the world.

Documenting the Human Experience

Braun documented his experiences in Israel, sharing stories on Instagram to highlight the humanity of the victims. He visited a healing camp for survivors of the Nova festival, where he saw young adults aged 19 to 24 singing, dancing, and supporting each other. Despite their traumatic experiences, they remained hopeful and focused on peace. This stark contrast to the swift global response to the Manchester attack, where the world rallied for the victims, fueled Braun’s determination to amplify the voices of the Nova survivors.

The Nova Music Festival Exhibition

Bringing the Exhibit to the U.S.

Determined to bring these stories to a broader audience, Braun collaborated with Israeli organizers Yagil Simony, Ofir Amir, and Omri Sari to bring the exhibition to the U.S. The exhibit has already hosted 100,000 visitors, despite facing protests from pro-Palestinian demonstrators. These protests, which included chants of antisemitic slogans and displays of Hamas flags, were condemned by prominent figures like New York City Mayor Eric Adams and House Minority Leader Hakeem Jeffries.

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What Visitors Can Expect

The Nova Music Festival Exhibition, located in New York City’s financial district, offers a visceral and emotional experience. Visitors are taken through the events of October 7th, 2023, with detailed accounts of the massacre. Survivors, like Tomer, who is featured in the exhibit, share their personal stories daily, providing a powerful testament to the horrors they endured. Tomer, a survivor himself, engages with visitors to foster understanding and empathy.

The Impact of the Exhibit

Braun believes that music is a universal language and that it should remain a safe space for everyone. The exhibit transcends political boundaries, focusing on the human tragedy that occurred. By showcasing these stories, Braun hopes to bridge gaps and foster a deeper understanding of the events. The exhibit serves as a memorial to the victims and a reminder of the importance of preserving peace and humanity in the face of such brutality.

The Future of the Exhibition

Expansion Plans

The success of the exhibition in New York has inspired Braun to expand its reach. He plans to take the exhibition to Los Angeles next, ensuring that more people have the opportunity to witness and reflect on the Nova massacre. Braun’s commitment to this project underscores his belief in the power of storytelling and its ability to create change.

A Call for Global Awareness

Braun’s dedication to the Nova Music Festival Exhibition is not just about remembering the past but also about educating the present and future generations. He hopes that by sharing these stories, he can prevent such tragedies from occurring again. His message is clear: the world must not remain silent in the face of such evil, and we must all work together to ensure that music and humanity prevail.