An accompanying press release says the project will help ” support the creative potential of video creators to the greatest extent possible .” Sony’s decision to enter the consumer drone market cannot be considered ill-considered, as the Japanese company has extensive experience in compact and full-frame mirrorless cameras. The drones created within the Airspeak project will likely attract the attention of bloggers, independent filmmakers, and other users who already have experience with Sony equipment.

In a press release, Sony notes that the use of drones has led to ” increased workflow efficiency and energy savings in the industrial sector .” It also reveals that Sony created the Airspeak brand to reflect its commitment to furthering the drone business through its imaging technologies as well as 3R (Reality, Real-time, and Remote) technologies. It is worth noting that penetrating the drone market is currently a daunting task that Sony must somehow tackle. In 2016, the American company GoPro hoped to squeeze the Chinese DJI in the segment of consumer drones, but its Karma quadrocopter, created by it, failed from a commercial point of view. However, the situation is somewhat different now, as DJI is at a disadvantage due to the growing hostility of the US government towards Chinese tech companies. Against this background, Sony products may receive approval from the US authorities, making it easier for the manufacturer to develop its new business in Western countries.