Tata Curvv: the Stylish SUV-Coupe Ahead of its 2024 Launch


Get ready for a head-turning addition to India’s automotive scene! The Tata Curvv, a sporty SUV coupe from Tata Motors, is generating a lot of buzz. Slated for a launch in the second half of 2024, the Curvv promises a unique blend of style, performance, and practicality. Here’s a comprehensive look at what we know so far about this exciting new offering.

A Glimpse Through Camouflage: Unveiling the Curvv’s Exterior

Recent spy shots offer a tantalizing glimpse of the Curvv ICE (Internal Combustion Engine) disguised in camouflage. While the full design remains shrouded in secrecy, there are some intriguing details to glean:

Tata Curvv
Tata Curvv

Split-Personality Lighting: A signature feature of newer Tata models, the Curvv is expected to sport a split-lighting setup. Imagine an LED DRL strip positioned just below the bonnet line, paired with a triangular housing for the headlights and fog lamps. This creates a distinctive and modern aesthetic.

Coupe-Like Silhouette: The name “Curvv” itself hints at the vehicle’s sporty character. The spy shots confirm this with a flowing, coupe-like roofline that seamlessly merges into the rear of the car. This design not only looks sleek but also enhances aerodynamic efficiency.

Modern Touches: Look closer, and you’ll notice other stylish elements like flush-fitting door handles and trendy alloy wheels. The rear boasts connected LED taillights, adding a touch of sophistication.

Stepping Inside the Curvv (What We Expect)

While official images of the Curvv’s interior haven’t been released yet, we can make some educated guesses based on the model showcased at the Bharat Mobility Global Expo 2024 and other recent Tata offerings:

Harrier-Inspired Steering Wheel: The Curvv might borrow the sophisticated 4-spoke steering wheel with an illuminated Tata logo from the Harrier. This adds a touch of luxury and brand recognition to the driver’s experience.

Touch-Based Convenience: In line with the latest trends, the Curvv is expected to feature a touch-based climate control panel, similar to those found in the new Tata Nexon and Punch EV. This streamlines the user interface and promotes a clutter-free cabin.

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A Feature-Packed Experience

Beyond the visual appeal, the Curvv is expected to be loaded with features that enhance comfort and safety:

Large Touchscreen: A central 12.3-inch touchscreen infotainment system is likely, offering intuitive control over navigation, music, and vehicle settings.

Comfort at Your Fingertips: Front ventilated seats, a panoramic sunroof for an airy feel, and a digital driver’s display for a clear view of essential information are all potential features that could elevate the driving experience.

Safety First: Tata prioritizes safety, and the Curvv is expected to be well-equipped with up to six airbags, a 360-degree camera system, parking sensors, and Electronic Stability Control (ESC). Advanced Driver-Assistance Systems (ADAS) borrowed from the Harrier and Safari might also be included, providing features like automatic emergency braking and lane departure warning. The spy shots reveal a radar mounted on the windscreen, suggesting a top-of-the-line variant was undergoing testing.

Powertrain Options: Something for Everyone

The Curvv caters to diverse needs by offering both petrol and diesel engine options:

1.2-litre Turbo-Petrol: This engine is expected to deliver a punchy 125 PS of power and 225 Nm of torque, offering a spirited driving experience.

1.5-litre Diesel: For those seeking efficiency, the 1.5-litre diesel engine might be the preferred choice. It’s anticipated to generate 115 PS of power and a healthy 260 Nm of torque, translating to excellent fuel economy.

Transmission Options: A 6-speed manual transmission is likely standard across variants. While details are not confirmed, a 7-speed Dual-Clutch Automatic Transmission (DCT) might be offered on higher trims, providing a smooth and responsive gear-shifting experience.

Don’t Forget the Electric Option!

It’s important to note that Tata will be launching the Curvv EV ahead of the ICE version. This electric variant is built on Tata’s Gen 2 platform for electric vehicles and boasts an impressive claimed range of up to 500 km on a single charge.

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A Competitive Price Point

While official pricing hasn’t been announced yet, industry experts speculate that the Tata Curvv ICE will start at around Rs 11 lakh (ex-showroom). This positions it competitively within the compact SUV segment, making it an attractive option for buyers seeking a stylish and feature-rich offering.

When Can You Get Your Hands on the Curvv?

The wait won’t be too long! The Tata Curvv ICE is expected to hit the Indian market sometime in the second half of 2024. This puts it in direct competition with established players like the Hyundai Creta, Maruti Grand Vitara, Skoda Kushaq, Honda Elevate, Toyota Urban Cruiser Hyryder, Kia Seltos, and Volkswagen Taigun. The Curvv’s unique blend of style, performance, and features has the potential to shake up the market and become a frontrunner in the compact SUV segment.

Frequently Asked Questions:

Q: What are the engine options for the Tata Curvv ICE?

A: The Curvv ICE will be available with two engine choices: a 1.2-litre turbo-petrol engine and a 1.5-litre diesel engine.

Q: What features can I expect on the Curvv?

A: The Curvv is expected to be loaded with features like a large touchscreen infotainment system, a panoramic sunroof, ventilated front seats, a digital driver’s display, a 360-degree camera system, parking sensors, and ADAS functionalities.

Q: When will the Tata Curvv be launched?

A: The Tata Curvv ICE is expected to be launched in the second half of 2024. However, the electric version (Curvv EV) will be launched before the ICE variant.

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