Kia closes the rating
The latest study by American Trucks in the US, the results of which were obtained by Teslarati, indicate that the Tesla logo, despite the youngness of this car company, is more recognizable than the logos of much more experienced car manufacturers such as Toyota, Mercedes-Benz and Lexus. .
Survey respondents also named the Tesla logo as the third best automotive logo behind Audi and BMW. Toyota and Honda follow Tesla.
Tesla has already outpaced Toyota and Mercedes-Benz and is second only to Audi and BMW
For comparison, South Korean company Kia is considered the automaker with the least memorable logo. This was probably due to the decision to upgrade it a couple of years ago.
The fact that the Tesla logo is recognizable is quite interesting, given that in the days of the original Tesla Roadster, such cars were extremely rare, and even the Model S and Model X were still not so common. It wasn’t until the introduction of the Model 3 and Model Y that Tesla really took off.
Tesla’s strong brand awareness may have been one of the reasons why Tesla hasn’t fitted the Cybertruck with any logos at all [yet].
