In terms of money
It looks like the base iPhone 14 still took its toll. The current line of Apple smartphones started in such a way that the demand for older Pro models was much higher than for regular ones, despite the price difference. The iPhone 14 Pro Max was in the lead for a long time, but now the situation has come to what it has been in recent years.
According to DSCC analysts, the base iPhone 14 leads the OLED smartphone market by value. It accounted for 15.3% of all sales in the second quarter. The iPhone 14 Pro Max was the leader a quarter earlier, and with an even larger share.
The iPhone 14 became the sales leader, which at the same time leads the entire flagship market
At the same time, we recall that we are talking about sales in monetary terms, and the iPhone 14 is much cheaper than its older counterparts. That is, in quantitative terms, the difference between the models should be even higher.
In the leaderboard, in addition to the iPhone 14, there is also the iPhone 13 with a share of 11.1%, which bypassed even newer models. Next came the iPhone 14 Pro Max with a 10.7% share, the iPhone 14 Pro with a 9.2% share, and the Samsung Galaxy S23 Ultra with a 5.2% share.
Yes, only the market of smartphones with OLED screens is evaluated here, but if we talk about flagships, then there are practically no others on the market.
