Previously unveiled the new Porsche logo
The Infiniti brand has not been on the market for too long. But in the 34 years since its inception, the Infiniti logo has changed three times. This week the logo enters its fourth generation.
According to the manufacturer, the latest logo design focuses more on aspects of the endless road and the horizon. “By focusing more on the point where the endless road meets the horizon, we demonstrate our unwavering commitment to always look to the future and new horizons,” said Sam Xin, CEO of Infiniti Global.
The new Infiniti logo is presented: the company explained its meaning
According to the brand, the new three-dimensional aspect of the logo expresses dynamism, movement and strength. A new 3D logo has been created for upcoming production vehicles. Infiniti hasn’t specified which cars will get the new logo or when.
In addition to the redesigned section of the endless road logo, Infiniti also increased the spacing between the letters. According to the manufacturer, the change helps visually emphasize the horizon line.
At the beginning of the month, the new Porsche logo was unveiled .
