From next year
The company Sony, it seems, has decided to once again change the approach to business in the smartphone market. Only this time not to invent something new, but to return to the old.
The return of Sony’s compact flagships. The company will return to the old strategy of releasing top-end smartphones
Two sources immediately reported that from next year, Sony will return to the strategy of simultaneously releasing three flagships: the regular version, the Premium version, and the Compact version. At the same time, for many, it is the compact modifications of Sony flagships that are potentially the most interesting.
Of course, this fact alone will not save Sony’s smartphone business, but there will definitely be users who will gladly buy another Xperia Compact with flagship features. Moreover, now there are practically no such smartphones on the market.