Threads audience grew by 70 million in a day
Meta*’s new Twitter competitor, Threads, is rapidly gaining a user base. According to Meta* CEO Mark Zuckerberg, Threads has over 70 million subscribers as of Friday, July 7th.
As of Thursday afternoon, The Verge reported that users had already posted more than 95 million messages and 190 million likes, based on internal company data.
The rapid growth is facilitated by the fact that Threads is tied to the existing social network Meta*, Instagram**. Users can sign up with their existing Instagram accounts** and keep some of their followers while others follow the app.
Threads can easily catch up and overtake Twitter: every fourth Instagram user is enough **
“Meta* needs 1 in 4 Instagram users** to use Threads every month to make it as big as Twitter,” Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement.
Last summer, Twitter reported almost 238 million monetized daily active users.
Already dubbed the “Twitter killer”, Threads attracted 10 million followers within the first 7 hours of its launch this week, with celebs from Kim Kardashian to Gordon Ramsay immediately joining the service.
* The Meta company is recognized as extremist in Russia and banned.
**Instagram is owned by Meta.
