Toyota abandoned its corporate logo on cars equipped with hybrid power units

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The icon has been replaced with a blue dot

Since 2009, Toyota has used a blue halo on its T-badge on vehicles equipped with hybrid powertrains. The new Camry doesn’t have that badge, even though it’s a hybrid.

Toyota
Toyota

Instead of a blue accent on the badge, the Toyota Camry gets a blue dot on the trunk next to the letters HEV. Toyota confirmed that the new circle is intended to symbolize “the happiness of people living on earth and the desire to pass it on to the next generation.”

The new blue circle will replace the previous prominent badge on new Toyota hybrids, plug-in hybrids, battery electric vehicles and fuel cell electric vehicles, a company representative who spoke with Motor Trend confirmed. Those changes start with the Camry, Crown and the automaker’s best-known hybrid, the Prius.

Toyota
Toyota

Toyota abandoned its corporate logo on cars equipped with hybrid power units

Other electrified vehicles like the RAV4, Venza and Corolla have retained the blue badges, but only because they haven’t been updated. Soon a blue dot will also appear on them.

Toyota
Toyota

It’s all part of the automaker’s “Beyond Zero” marketing campaign, which involves using electrified vehicles to “go beyond carbon neutrality with its products” and “have a positive impact on our planet and society.”

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