Toyota offers not to buy new cars, but to update old ones.

The Upgrade Ready concept implies the possibility of upgrading a car even at the stage of its development

Toyota began to implement the Upgrade Ready concept, which proposes not to buy a new car, but to upgrade an existing one. As part of the concept, the possibility of updating and retrofitting a specific model is taken into account even at the stage of its development.

Toyota offers not to buy new cars, but to update old ones.

At the moment, only the Prius meets the Upgrade Ready concept, but in the future, the number of models eligible for the program will expand, and the number of upgrade options will increase.

At the moment, it is proposed to retrofit the previously purchased Prius with an automatic parking system, a blind spot monitoring system, all-around cameras, and a heated steering wheel. You can pay for the upgrade as a whole, or by subscription.