The company is only slightly inferior to Oppo
Chinese smartphone maker Transsion captured 8.6% of the global market in the third quarter, only marginally behind Oppo, which ranks fourth with a market share of 8.9%. Transsion’s smartphone shipments grew by 35%, and IDC expects it to reach fourth place in this ranking.
Year-to-date through September, Transsion’s revenue grew 20% year-on-year to $5.8 billion and net income rose 70%. The company is a relatively new player in the smartphone market. Transsion’s initial business strategy was to focus on the African, Middle Eastern and South Asian markets. In the most recent quarter, Transsion managed to increase smartphone shipments by 35% to 26 million units compared to the same period last year.
Transsion could become the fourth largest smartphone maker in the world
Last year, Transsion captured 40% of the African smartphone market through its Tecno, Itel and Infinix brands. It leads in Pakistan and Bangladesh. The popularity of Transsion products is also growing in poor countries in the Middle East. Transion has smartphone manufacturing facilities in Ethiopia, India and Bangladesh.
The company has tailored the software to the needs of customers in specific countries and regions. For example, higher accuracy of the facial recognition system was achieved for users with darker skin.