“Unprecedented” AvtoVAZ project: online car sales turned out to be very effective

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Lada Granta and Granta Drive Active are available

AvtoVAZ spoke about how the company evaluates online sales of Lada cars at the factory price. Let us remind you that this project was launched about a month ago. The Lada Granta is offered for purchase in the Standard configuration (669,900 rubles) and Granta Drive Active (910,900 rubles).

“Based on the results of the pilot launch in September, the program showed extremely high efficiency – the conversion to purchase was 4 times higher than the average for the site. We see extremely high demand from consumers – high traffic to the promotion page and online sales service, and, accordingly, quick bookings. This is one of the reasons for the decision to potentially expand the model range as part of the promotion, but we will announce more detailed information in early November,” stated the AvtoVAZ press service.

“Unprecedented” AvtoVAZ project: online car sales turned out to be very effective

AvtoVAZ
AvtoVAZ

To buy a car without markups, you need to fill out an application form on the official website of the brand and make an advance payment of 10 thousand rubles, then apply for a loan with a rate of 10.5% and get approval. You can pick up a car at one of the Central Service Station dealerships in Togliatti.

AvtoVAZ calls the project “unprecedented” and also adds that the new program has become part of the successfully functioning Lada online storefront.

Over 9 months, the company sold 242,522 cars, doubling sales compared to the same period in 2022. In September, it showed its best result in a couple of years.