Radisson Hotel Group, in collaboration with Jin Jiang International, extends a warm welcome to Chinese travelers through its innovative “Guan Xin” (Welcome China) program. This initiative aims to elevate the guest experience by tailoring amenities and services to meet the unique preferences and cultural needs of Chinese visitors.
Expansion of Co-Branded Properties
Building on the success of its initial launch in 2019, Radisson Hotel Group is set to unveil eight additional co-branded properties in 2024 across the Europe, Middle East, and Africa (EMEA) region. These properties, encompassing both Radisson Blu and Radisson Collection brands, are strategically located in key markets such as France, Belgium, Norway, Sweden, and the Netherlands.
Key Trends in Outbound Chinese Tourism
Industry experts anticipate a significant surge in outbound Chinese tourism in 2024, following a notable uptick in domestic travel in 2023. As China reopens its doors to the world, affluent Chinese travelers are increasingly drawn to European destinations, with a particular interest in France, the UK, Germany, and Italy. This trend underscores the growing demand for tailored experiences and amenities catering to the discerning preferences of Chinese guests.
Tailored Amenities for Chinese Travelers
At each co-branded hotel, Chinese guests can expect a plethora of amenities thoughtfully curated to enhance their stay. From Chinese-language menus and welcome cards to the convenience of paying with Chinese UnionPay cards, every aspect of the guest experience is meticulously designed to cater to their needs. Moreover, personalized touches such as tea kettles, a selection of premium Chinese teas, and access to Chinese television channels ensure that guests feel right at home.
Culinary Offerings and Dining Experiences
One of the highlights of the “Guan Xin” program is the introduction of authentic Chinese cuisine at co-branded properties. Guests can indulge in traditional dishes like congee and noodles, alongside a curated selection of breakfast options tailored to Chinese tastes. These culinary offerings, complemented by existing amenities catering to international travelers, further enrich the guest experience and foster a sense of familiarity and comfort.
Expansion of Payment Options
Recognizing the importance of seamless transactions, Radisson Hotel Group plans to introduce WeChat Pay and Alipay for online payments by the end of 2024. This initiative aims to facilitate convenient and secure transactions for Chinese guests, aligning with their preferred payment methods and enhancing overall guest satisfaction.
Testimonials and Outlook
Eric De Neef, EVP, and Chief Commercial Officer at Radisson Hotel Group, expresses optimism about the future of Chinese outbound tourism in EMEA. He anticipates a continued growth trajectory fueled by increased accessibility to foreign visas and expanded international flight routes. Through the “Guan Xin” program, Radisson Hotel Group is poised to play a pivotal role in welcoming Chinese travelers and delivering exceptional hospitality tailored to their needs.
