World Travel Market London 2024: Enhance Your Travel Power with Exciting Innovations


Calling all travel industry professionals! Get ready to empower your business and network with the world at the upcoming World Travel Market (WTM) London 2024. This year’s event promises to be bigger and better than ever, packed with exciting innovations designed to maximize your experience and connect you with valuable opportunities.

World Travel Market London 2024
World Travel Market London 2024

Early Booking Opens Doors for the 44th Edition of WTM London

Mark your calendars! WTM London 2024 officially opens its doors from November 5th to 7th. Ticket bookings commenced on June 24th, allowing you to secure your spot and access the meeting booking platform well in advance. This early access ensures you can plan your participation strategically and maximize your time at the event.

What’s New at WTM London 2024?

The organizers have been diligently working to enhance your WTM experience, implementing changes based on in-depth customer feedback. Here’s a sneak peek at the exciting additions:

  • Travelpower: Finding Your Force for Good: This year’s theme, “Travelpower,” builds upon the concept of “power to change.” WTM encourages the travel community to discover their unique force for good and explore how they can positively impact the industry.
  • Focus on International Attendance and Work-Life Balance: Responding to feedback, WTM London 2024 shifts its schedule to Tuesday through Thursday, fostering better international visitor attendance and allowing for a healthy work-life balance.
  • Enhanced Buyer Experience: A new “Buyer Hospitality” initiative aims to attract a larger volume of qualified travel buyers and elevate their experience at the event. This translates to more valuable connections and business opportunities for exhibitors.
  • Industry Expertise and Inclusivity: WTM is committed to inclusivity and knowledge sharing. This year, they’ve launched a “call for experts,” seeking industry advisors and conference speakers. Additionally, a “share your voice” call for papers allows industry professionals to contribute their knowledge to the event’s content.
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Record-Breaking Participation and Expansive Content

WTM London 2024 anticipates the largest event yet, boasting record-breaking participation from travel destinations and private sector businesses. Attendees can expect a comprehensive conference program across three stages dedicated to six focused tracks. This translates to over 50 hours of content and insightful presentations from more than 170 prominent industry speakers.

Key Highlights to Gear Up For:

  • WTM Ministers’ Summit: Taking place on Wednesday, November 6th, the summit’s theme will be announced shortly. Stay tuned for further updates!
  • Networking Party: Following the success of its inaugural event in 2023, the Networking Party returns on Tuesday, November 5th, offering an excellent platform for informal connections and relationship building.
  • Expanded Influencer Program: The event caters to the growing importance of social media and content creation. An expanded program for influencers and content creators will be announced soon, providing valuable networking opportunities.
  • WTM Global Travel Report Returns: After its successful debut in 2023, the WTM Global Travel Report will be featured again, offering valuable insights into current travel trends and industry analysis.

Maximizing Your Investment: Free Access and Practical Logistics

Great news! Tickets for WTM London 2024 are free to book until October 7th, 2024. Following this date, tickets will be available for £49 + VAT.

The event opens daily at 9:30 am, with the first hour dedicated to impromptu meetings and networking. Dedicated Community Hubs are located centrally in the North and South Halls, offering a comfortable space for further connections and relaxation throughout the day.

Connecting and Collaborating with Ease:

WTM Connect Me, the official meeting booking platform, streamlines your networking experience. Exhibitors, buyers, and global media can use this platform to schedule appointments and maximize their time at the event. Additionally, all attendees will have access to the official WTM App, keeping them informed about the event schedule, exhibitors, and networking opportunities.

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A Commitment to Industry Growth

Juliette Losardo, Exhibition Director of WTM London, emphasizes the dedication to continuous improvement: “We’ve been working hard to build on the successes of WTM 2023 and adapt to the evolving industry landscape. By listening to exhibitor, buyer, and delegate feedback, we’ve ensured this year’s event offers even greater inspiration and opportunities for networking, learning, and doing business.”