Xiaomi’s Bold Leap Forward
On June 26, 2025, Xiaomi hosted its “New Beginnings” event in Beijing, unveiling a diverse lineup of products under its “Human x Car x Home” ecosystem. Headlined by the Xiaomi YU7, the company’s first electric SUV, the event also introduced the MIX Flip 2 foldable smartphone, SU7 Ultra series, Pad 7S Pro 12.5, Smart Band 10, Watch S4 41mm, AI Glasses, and other AIoT devices. With over 200,000 pre-orders for the YU7 within minutes, Xiaomi’s push into premium electric vehicles (EVs) and connected technology signals its ambition to lead in smart mobility and consumer electronics. This article details the key launches, specs, pricing, and their impact, based on the latest reports.
Xiaomi YU7: A Tesla Model Y Rival
Design and Performance
The Xiaomi YU7, a mid-to-large electric SUV, is built on the Modena platform shared with the SU7 sedan. Measuring 5 meters long with a 3-meter wheelbase, it offers a spacious interior and a Ferrari Purosangue-inspired design, featuring a dipped hood and sleek daytime running lights. Available in three variants—Standard, Pro, and Max—the YU7 combines luxury and performance:
- Standard: Single rear motor, 96.3kWh LFP battery, 835km range (CLTC), 0–100km/h in 5.88 seconds.
- Pro: Dual-motor AWD, 365kW output, similar battery and range.
- Max: Dual-motor AWD, 508kW (681hp), 101.7kWh NMC battery, 760km range, 0–100km/h in 3.23 seconds, top speed of 253km/h.
The YU7 underwent extensive testing, covering 6.49 million km on roads and 10.62 million km total, with the Max variant achieving 3,944km in a 24-hour high-speed endurance test. It features a 90.2% high-strength steel and aluminum chassis, a 659mm frontal crumple zone, and a “bulletproof” battery coating, passing over 50 crash tests meeting C-NCAP and C-IASI standards.
Technology and Features
- Charging: 871V SiC architecture supports 5.2C peak charging, achieving 10–80% in 12 minutes or 620km range in 15 minutes.
- Interior: Powered by a Snapdragon 8 Gen 3 SoC, it offers a 1.35-second boot-up and 15-minute OTA updates. The infotainment includes a large touchscreen, two cooled wireless charging pads, and a 6.68-inch rear passenger touchscreen for climate and media controls.
- Safety: Lidar sensors enhance driver assistance, complemented by a 20-in-1 aluminum die-cast impact attenuator and 2,200 MPa steel alloy reinforcements.
Pricing and Availability
Priced from 253,500 RMB (~$35,360) for the Standard to 329,900 RMB (~$39,000) for the Max, the YU7 undercuts the Tesla Model Y (263,500 RMB) and BYD’s Tang L (239,800–289,800 RMB). Pre-orders hit 289,000 within an hour of the launch, with deliveries starting in July 2025 and mass production of customized orders in August, initially in China. Global expansion is planned for 2027.
Xiaomi MIX Flip 2: Premium Foldable Smartphone
Specs and Features
The Xiaomi MIX Flip 2, a vertically folding smartphone, builds on its predecessor with flagship upgrades:
- Processor: Snapdragon 8 Elite for top-tier performance.
- Battery: 5,165mAh, exceeding the 5,000mAh threshold for compact foldables, with a dual VC 3D cooling system.
- Camera: Features a Light Fusion 800 sensor with Leica Summilux optics, delivering pro-grade photography.
- Design: 7.57mm slim when unfolded, 199g, available in White, Purple, Green, Checkered Gold, and a YU7-themed Special Edition.
- Storage: Options of 12GB+256GB, 12GB+512GB, and 16GB+1TB.
Pricing and Availability
Starting at 5,999 RMB (~$835) for the base model and 6,499 RMB for the Special Edition (12GB+512GB), the MIX Flip 2 is available via Xiaomi Store, Xiaomi Auto App, and Xiaomi Home in China, with eight color options for the Special Edition.
Xiaomi SU7 Ultra: High-Performance EV Variants
The SU7 Ultra series, including the Track Package and Nürburgring Limited Edition, began sales in China. These high-performance variants build on the SU7 sedan’s success, which achieved 200,000 deliveries in 119 days. Specific details on upgrades weren’t disclosed, but the series emphasizes track-ready performance and exclusive styling, reinforcing Xiaomi’s EV market dominance.
Xiaomi Pad 7S Pro 12.5: Flagship Tablet
- Processor: Xiaomi’s self-developed 3nm Xring O1 chip for high performance and efficiency.
- Display: 12.5-inch 3.2K LCD, 144Hz, up to 1,000 nits peak brightness, with DC dimming and TÜV Rheinland certifications.
- Battery: 10,160mAh with 120W fast charging.
- Features: Runs HyperOS 2, supporting AI-assisted writing, canvas-style AI art generation, global file search, and Workstation Mode for productivity.
The Pad 7S Pro targets entertainment and work, offering a premium experience for Chinese consumers.
Xiaomi Smart Band 10: Advanced Wearable
- Display: 1.72-inch AMOLED for enhanced visuals.
- Health Features: 9-axis sensor, AI-powered swim stroke detection, advanced sleep monitoring with expert-guided plans, and real-time heart rate broadcasting.
- AIoT Integration: Controls PCs, tablets, smart appliances, and Xiaomi EVs (media, climate, seats).
- Pricing: Starts at 269 RMB (metal), 319 RMB (NFC), 379 RMB (ceramic).
The Smart Band 10 blends style, health tracking, and ecosystem connectivity at an accessible price.
Other AIoT Devices
- Xiaomi Watch S4 41mm: A compact 9.5mm, 32g smartwatch with a stainless steel body, advanced heart rate monitoring, women’s health features (skin temperature, cycle predictions), and Safety Guardian mode. Priced from 999 RMB, it integrates with Xiaomi’s ecosystem for gesture-based EV control.
- Xiaomi AI Glasses: Priced at 1,999 RMB, these glasses support video recording and visual query responses, enhancing Xiaomi’s wearable portfolio.
- OpenWear Stereo Pro: Open-ear earbuds with a five-driver system, including an 18x13mm speaker, for superior sound and all-day comfort.
Fan and Industry Reactions
Social Media Sentiment
Posts on X reflected excitement, with users like @FredericLambert noting the YU7’s “nuts” value proposition, citing 200,000 orders in three minutes. @MooreMorrisSemi highlighted its potential to challenge Tesla’s Model Y, given its lower price and superior specs, with 289,000 orders in an hour. Fans also praised the MIX Flip 2’s Leica camera and the Smart Band 10’s affordability.
Industry Insights
Tech outlets lauded the YU7’s competitive pricing and tech, with Electrek calling it a “Ferrari-looking” SUV at a tenth of the Purosangue’s cost. Frandroid and Manila Standard praised the MIX Flip 2’s compact design and the Pad 7S Pro’s Xring O1 chip. Analysts from Morgan Stanley noted the YU7 as a key catalyst for Xiaomi’s stock, boosting its $187 billion valuation past BYD’s.
The Bigger Picture: Xiaomi’s Ecosystem Ambition
Xiaomi’s “New Beginnings” event underscores its “Human x Car x Home” strategy, integrating EVs, smartphones, tablets, and AIoT devices. With 718.8 million monthly active users and 943.7 million connected devices (as of March 2025), Xiaomi is a global leader in consumer tech. The YU7’s 289,000 pre-orders and SU7’s sales surpassing Tesla’s Model 3 in China highlight its EV market strength. Despite a fatal SU7 crash in March 2025, CEO Lei Jun’s confident vision and a 200 billion RMB investment over five years signal Xiaomi’s aim to dominate smart mobility and connected ecosystems.
Xiaomi Redefines Innovation
Xiaomi’s “New Beginnings” event on June 26, 2025, showcased its vision for a connected future. The YU7 SUV, with its Tesla-rivaling specs and massive pre-orders, marks Xiaomi’s bold entry into premium EVs. The MIX Flip 2, Pad 7S Pro, and Smart Band 10 strengthen its smartphone, tablet, and wearable lineup, while AIoT devices like the Watch S4 and AI Glasses expand its ecosystem. Priced competitively, these products blend cutting-edge tech with affordability, positioning Xiaomi as a global leader in smart mobility and consumer electronics. As deliveries begin and global plans unfold, Xiaomi’s innovation continues to reshape the market.
