The share YouTube accounts for 94% of the results that are displayed in the carousel “Video” in Google. This is evidenced by data collected by Moz.
The report is based on an analysis of 2.1 million desktop searches (US) and 766 thousand videos. This data was collected in early October. In total, we managed to get 250 thousand results with video carousels on the first page of Google.
The Moz also noted that in 2020 the majority of the organic results in video format appear in the carousel:
Although the carousel contains 10 videos, users usually focus on the first three results. They are dominated by YouTube in 94% of cases:
Across the carousel, the top 10 sites look like this:
- YouTube (94.2%)
- Khan Academy (1.5%)
- Facebook (1.4%)
- Microsoft (0.4%)
- Vimeo (0.1%)
- Twitter (0.1%)
- Dailymotion (<0.1%)
- CNBC (<0.1%)
- CNN (<0.1%)
- ESPN (<0.1%)
To make sure the data is accurate, Moz also measured YouTube video’s share of Google starting in January 2020:
During this period, their share ranged from 92% to 95.3%. So YouTube dominance is definitely not a temporary situation, and it has been going on for quite some time now.
All research data can be found on the Moz blog.
