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The company will leave only gaming ROG Phone
It looks like Asus may stop releasing Zenfone smartphones.
As reported, in July the company began restructuring with the dismissal of part of the staff. Including employees of the division that develops smartphones. The current Zenfone 10 will supposedly be the last.
Asus will no longer release Zenfone smartphones
At the same time, Asus will not completely leave the smartphone market, as it will continue to release ROG gaming devices. They seem to sell better and/or make more money.
At one time, Asus started in the smartphone market quite well and quickly expanded the line. However, now the company only produces flagship Zenfone and gaming ROG.
