People aren’t willing to pay more for a car that looks and feels less expensive, simply because it’s an electric car.
Consumers have yet to be convinced that EVs are better
Analysts point out that the skeptics’ arguments remain largely the same. There is a high risk of getting stuck somewhere without a charge and fears that owning a BEV is more costly than owning an internal combustion engine car. Moreover, consumers are not willing to pay more for a car that looks and feels less expensive, simply because it is a BEV. The overall impression should be in line with the price, analysts said.
Based on data from a survey of car owners in the United States, Great Britain, and China, analysts note that interest in BEVs and hybrid models is relatively high in China and the lowest in the United States.
