Elon Musk is 100% likely to face legal action: in the US alone, trademark X is owned by 900 companies

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He previously renamed Twitter to X

Billionaire Elon Musk’s decision to rename Twitter X has already caused heated discussion. A host of companies, including Meta* and Microsoft, already have the rights to such a brand.

X is so widely used and cited in trademarks that legal action is only a matter of time, experts say.

“There’s a 100 percent chance that someone will sue Twitter,” said trademark lawyer Josh Gerben, who said he counts about 900 active trademark registrations in the U.S. that already cover the letter X in a variety of industries.

Elon Musk
Elon Musk

Elon Musk is 100% likely to face legal action: in the US alone, trademark X is owned by 900 companies

On Monday, Musk renamed the social network Twitter X and unveiled the social media platform’s new logo, a stylized black and white version of the letter.

Microsoft has owned the X trademark, associated with Xbox, since 2003. Meta*, whose Threads platform is a new competitor to Twitter, owns a federal trademark filed in 2019 covering the blue and white “X” for areas including software and social media.

Meta* and Microsoft won’t sue unless they feel X threatens the value of their brands, Gerben said.

* The Meta company is recognized as an extremist in Russia and is banned.

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