Final Fantasy Pixel Remaster Collection Gets the Subway Treatment
Japan has a long-standing reputation for over-the-top advertising, and it seems Square Enix is keen to keep that tradition alive. The gaming giant has unveiled a unique promotional campaign for the upcoming Final Fantasy Pixel Remaster Collection, taking over subway screens in Tokyo’s bustling Shinjuku Station.
A Pixelated Spectacle Underground
The Final Fantasy Pixel Remaster Collection, featuring updated graphics and sound for the beloved classic titles I through VI, has been a massive hit since its initial release on PC and mobile platforms. The subsequent launch on consoles led to a highly sought-after physical edition that quickly sold out, leaving fans disappointed and scrambling for overpriced copies on the secondary market.
To alleviate this frustration and generate excitement for the upcoming October 8th release of the physical Final Fantasy I-VI Collection, Square Enix has opted for a bold advertising strategy. Commuters in Tokyo’s Shinjuku Station are now treated to a captivating visual experience as the subway screens transform into a pixelated wonderland showcasing iconic moments and characters from the beloved franchise.
A Strategic Move
The choice of Shinjuku Station as the location for this advertising campaign is no coincidence. As one of Tokyo’s busiest transportation hubs, it guarantees maximum exposure for the Final Fantasy Pixel Remaster Collection. By immersing potential customers in a nostalgic and visually stunning display, Square Enix aims to reignite interest in the series and drive sales of the upcoming physical release.
This subway takeover is a clever marketing tactic that leverages the power of nostalgia and visual spectacle. It’s a reminder that even in the digital age, traditional advertising can still be incredibly effective when executed with creativity and flair.
The Impact on Fans
For fans of the Final Fantasy series, the subway ad campaign is a welcome surprise. It serves as a countdown to the highly anticipated release of the physical collection while offering a nostalgic trip down memory lane. The hope is that this increased visibility will help to mitigate the scalping issues that plagued the initial release.
As the October 8th release date draws nearer, it will be interesting to see if Square Enix’s subway ad campaign translates into strong sales for the Final Fantasy Pixel Remaster Collection. With the combination of nostalgia, visual appeal, and strategic placement, the company has certainly made a bold statement.
