Google may avoid antitrust investigation by the European Commission of a deal with Fitbit

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Last updated on December 8th, 2022 at 02:17 pm

To do this, the Internet giant must promise something

Google could prevent the EU’s full-fledged antitrust investigation into a $ 2.1 billion Fitbit purchase if it makes a single commitment. The Internet company should promise not to use user health data collected using Fitbit devices for targeted advertising. About this Reuters became known from “people familiar with the issue.”

Fitbit
Fitbit

Google may avoid antitrust investigation by the European Commission of a deal with Fitbit

The deal, which was announced last November, will allow Google, part of the Alphabet holding, to compete with Apple, Samsung, Huawei, and Xiaomi in the market for fitness bracelets and smartwatches.

Google’s plans have been sharply criticized by privacy advocates on both sides of the Atlantic, worried that the search giant could use physical state data to strengthen its dominant position in online advertising and search.

Earlier this month, EU regulators turned to wearable device manufacturers, application developers, and online service providers, as well as healthcare providers for their evaluation of the deal.

The European Commission must decide on the deal by July 20. The deadline by which Google can inform the commission of its readiness to assume the obligation is July 13. Otherwise, after the completion of the preliminary review, the EU will begin a four-month investigation.

The US Department of Justice is also considering a deal, while the Australian regulator has said it could harm competition.

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