Because the device is rumored to be aimed at developers
In a few days, Apple should introduce its mixed reality headset. She is credited with a price of $ 3,000, which will make the product quite niche. TrendForce analysts believe that by the end of this year, Apple will sell less than 100,000 devices.
At the same time, analysts do not know when the product will go on sale, which, of course, will affect sales volumes at the end of the year. In fact, there are no clear rumors about this.
In 2023, Apple won’t even sell 100,000 of its mixed reality headsets.
However, the source also believes that the total production of the headset this year will be limited to just 300,000 units.
Interestingly, analysts claim that Apple’s headset will primarily be aimed at developers, although we have heard other rumors in the past. If the TrendForce data is correct, it will really limit sales very much.
In general, the authors expect the VR/AR headset market to decline by 18.2% by the end of the year, to 7.45 million units.